Next Generation Bank Payments
Clerq allows automotive and luxury merchants to process large bank payments without heavy credit card fees. Operating in this high-value space, they needed an identity that projects institutional security while feeling as effortless as a modern digital checkout.
To consumerize these complex transfers, I developed a visual system centered on a distinct logomark. By merging a universal shopping bag with a digital scanning grid, the identity translates an intimidating banking process into an intuitive "scan and buy" experience.
Finding the right symbol requires exploration. I tested structural variations to find the most natural balance between the bag silhouette and the scanning grid. The goal was pure simplicity, reducing the visual elements until the core concept became immediately obvious.
